Highlights from the Pub Chef Passion launch

Craig Hawkes

On Monday 16th February, the a pub chef recruitment initiative: Pub Chef Passion, was launched by The British Beer & Pub Association (BBPA), The Perceptions Group and The British Institute of Innkeeping (BII) to encourage young people to take up careers as pub chefs.

The launch took place at The Happenstance Bar, in London, in front of a room full of press, key figures from the hospitality industry and young chefs to highlight pub chef careers as an aspirational and achievable career.

Young chefs

An inspirational film commissioned by the BBPA, was showcased to the room, raising awareness of pub kitchen careers to young people.  The video showed a rare and authentic glimpse into the life of a pub chef, young chefs showing their love for their career as fast-paced, challenging and highly rewarding. You can view the video here:

“With the eating out market growing at around 2.8% year-on-year, we need young chefs who can develop their skills to be at the forefront of this trend and grow our sector,” said Brigid Simmonds, Chief Executive, BBPA.

Chef cooking

The BIIAB Pub Chef Apprentinceship qualification was launched on the day by the British Institute of Innkeeping and its awarding body, to raise skill standards across the pub and bar sector. The new qualification is aimed at young people currently working in pub kitchens and for those who are considering entering the industry as a career. The apprenticeship covers key topics including food safety, teamwork, conflict resolution, the basics and principles of a comprehensive range of dish preparation, cooking theory, stock control and licensed hospitality operations. You can find out more about the apprenticeship here:

BII Chief Executive Tim Hulme, said, “Pub chef is a hands-on role, and the apprenticeship ensures that the training and development equips young chefs with the skills to handle the challenges of kitchen life. It also demonstrates that the industry takes training and qualifications seriously and shows those considering working in a kitchen that there is a clear career path they can commence their journey on.”

The new Pub and Bar careers website was also exhibited, which is due to launch this summer. The website will be a portal of information for young people, careers advisors, educationalists and parents and will demonstrate the wide variety of career paths and progression that is available.

Anthony Pender, vice-chairman of Perceptions explained, “We need to demonstrate to parents, teachers, careers advisors and the like that we are not an industry of pocket money jobs but one of opportunity, skill and a triumph of meritocracy. The new website pulls all this together and enables a wealth of information and employment opportunities to be found at the click of a button.”


A number of young chefs demonstrated their skills on the day, which included butchery ability and making ceviche. Guests thoroughly enjoyed watching the chefs at work and especially appreciated tasting the fruits of their labour.